DIVA Data Engine
The data foundation of the DIVA ecosystemThe central data basis for the entire furniture industry
DIVA Data Engine is the central platform for creating, maintaining and distributing structured product data in the furniture industry – and the foundation of the entire DIVA ecosystem.
- Created once – usable everywhere: retailers, webshops, configurators, sales
- Integrated AI agent for automatic data maintenance and population
- Automatic validation and quality assurance
- Intuitive use without deep technical know-how
Product data in the furniture industry is unplanned chaos
Most manufacturers battle daily with the same problem: product information is scattered, unstructured and outdated – blocking the entire sales process.
Manufacturers: different formats and systems
Manufacturers maintain data in Excel, PDFs, Word and various internal systems – inconsistent, error-prone and hard to distribute.
Retailers: manual preparation and adaptation
Retailers must laboriously prepare manufacturer data manually, adapt it and transfer it to their own systems – every product change requires renewed effort.
IDM standard: established but complex
The IDM standard is recognized in the industry – but technically complex to implement, which many companies cannot manage without support.
DIVA Data Engine – a central foundation for all product data
Instead of decentralized data maintenance in different tools, DIVA creates a single, structured source of truth – and automatically distributes the data to all relevant channels.
- Structured data maintenance according to IDM standard
- Created once – automatically available everywhere
- Catalog data as the basis for configurators and sales
- New products rolled out in hours instead of weeks
- Retailers, webshops and configurators supplied immediately
One platform for end-to-end catalog data creation
Created data flows directly into DIVA Sales Assistant and DIVA Online Konfigurator. No duplicate data maintenance.
Flexible & structured data creation
From simple catalogs to highly complex product worlds – the DIVA Data Engine handles every level of complexity. Structured data models, nested configuration rules and reusable logic in one central platform.
Templates & recommendations from practice
Benefit from years of experience with furniture catalogs. The Data Engine offers proven templates and concrete recommendations on data structure – for a quick start without trial and error.
WYSIWYG editor
See your catalog data the way it will appear later. The visual editor shows changes in real time and enables direct quality control during creation.
Retailer-specific adaptations & approvals
Manage product-specific data, prices and assortments centrally once and adapt them flexibly per retailer or sales channel. With an integrated approval system for controlled data distribution.
Integrated AI agent
The AI agent supports the automated creation, maintenance and processing of product data. It supplements information, optimizes content, detects inconsistencies and helps with catalog creation – directly in the DIVA Data Engine.
Web-based app
Entirely in the browser. No download, no installation – just log in and work. From anywhere, anytime.
… and that's just a small glimpse into the DIVA Data Engine world.
From creation to publication – in one flow
Capture or import catalog data
Create new data models or import existing IDM data in seconds. On request, we handle the initial capture for you.
Automatically validate & edit visually
Errors are automatically detected and prevented. Variants, dependencies and logic are made visible directly in the WYSIWYG editor.
Provide & use across channels
Finished data is immediately available for retailers, webshops, associations, configurators and the DIVA Sales Assistant – without duplicate maintenance.
What is IDM data – and why is it crucial?
IDM (Integrated Data Model) is a standard for exchanging product data in the furniture industry. It was developed by the Daten Competence Center and serves to exchange product information between manufacturers, planning software and retail systems uniformly and in a structured way.
- Uniform structure for all market participants
- Cross-platform usability
- Basis for efficient digital processes
- Existing data immediately usable
DIVA Data Engine consistently relies on this standard – for maximum compatibility instead of siloed solutions.
A connected ecosystem for all market participants
Furniture manufacturers
As a manufacturer, you capture your product data once in a structured way and automatically provide it for all downstream channels – retailers, webshops, configurators and sales.
- Capture catalog data once – use across channels
- Automatic validation prevents errors before distribution
- On request, we handle the initial catalog creation for you
- Basis for DIVA Konfigurator and DIVA Sales Assistant
- Scalable from small assortments to highly complex product worlds
Frequently asked questions
Directly usable in Sales & Konfigurator
Created data flows directly into DIVA Sales Assistant and DIVA Online Konfigurator. No duplicate data maintenance.
DIVA Sales Assistant
Your sales staff and retailers always work with current, complete product data – without manual maintenance. Consulting conversations become faster, more convincing and error-free.
To Sales AssistantDIVA Online Konfigurator
Turn your catalog data into an interactive sales experience: customers configure products themselves, see the result immediately – and make the right decision faster.
To Online Konfigurator